For more than 100 years the San Francisco Travel Association has worked on behalf of its partners to promote San Francisco as the destination of choice for conventions and leisure travel. The Association is an outgrowth of the San Francisco Convention and Tourist League, a non-profit, local business association founded in 1909 to reclaim the City's position as a world-class destination in the wake of the devastating 1906 earthquake and fire.
San Francisco Travel continues that mission today, aggressively marketing and selling San Francisco to attract visitors. San Francisco Travel is a private, not-for-profit, 501(c)6 membership organization, headed by a Board of Directors made up of 45 business leaders from various companies, elected by the membership. Additionally, in 2003, the Association established a 501(c)3 foundation to raise scholarship funds for students enrolled in local hospitality management programs and to produce educational programs.
In 2014, San Francisco hosted more than 18 million visitors who spent $10.67 billion during their stay. That makes tourism one of our most important industries.
The Union Square Business Improvement District is the first and largest of San Francisco’s 11 property-based business improvement districts, providing beneficial services funded by property owners who are self-assessed. We are governed by a board of directors made up of property owners and stakeholders, representing and proportional to businesses in the district. We work closely with city agencies to carry out our mission and are guided by a district management plan and contract with the City of San Francisco.